Sample preparation is an important yet tedious first step in the journey to discovery. A customer insight revealed that many researchers wear headphones while working in order to break up the monotony. The goal of the “Rock the Prep” omnichannel campaign is to engage with researchers who do sample prep by relating to their routine and reminding them what they’re working toward—while elevating Invitrogen’s commoditized sample prep products. This video tells that story. 
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